Do you really need a website?

Do you really need a website?
The short answer with a brief description is there in our web design page/ FAQ.
Yes, it is better to have one.

However, there are many businesses—successful ones, that operate without websites.

There is a little caveat though!
Not having a website does not mean they do not have an online presence.

The idea of a website being equal to being online probably belongs to the initial part of the web 2.0 epoch and before.

The Laundry Story

Here's a little story about an experience of mine.
A couple of months after moving into my current suburb, I needed to get my kids’ school blazers dry-cleaned. Instead of walking over to my neighbour’s house to ask for a recommendation, I did what most of us would; I Googled.

A few popped up, all with decent ratings—at least 4 out of 5 stars.
But one stood out.

All their ratings were five-star ratings. Yes, they did not have a single rating below five stars: hard to believe, right?
And that’s where I still go even though they are the furthest out of 4-5 similar services in my area.
How did they get my business? When a prospective client was searching, they were shining brightly online - they were present!

Do You Need to be Present Online?

People often ask, “Do I really have to bother with all this?
Do I need to be present?”

The answer is simple: it depends.

• Do you have something to sell or share with the world?
• Do you want people searching for what you offer to find you?

If the answer to either of those is 'yes', then, you need to be present!

The Smart Way to be Present!

There's a catch though—as always; no one can be present everywhere, even online!
Trying to be everywhere, all at once, is impossible.

Warning: Don’t fall for those “we’ll get you to the top of Google” gimmicks–we will go into this in detail later.

Instead, focus on being smart.
Be present where it matters.
Be visible where it’s relevant, when people are actively looking for what you offer.
Show them how you, your product, or your service can meet their needs and help them achieve what they want.

This is where strategy comes in—and strategy has to dictate the action.
At times, those actions may not be the things you do in front of a computer—like in the example I mentioned above.

In today’s world, if you’re not present online, you’re invisible to the major portion of your audience. And being present with intent doesn’t just mean being seen; it means being chosen!