Content is what attracts audiences, engages them, builds trust, and converts prospects into customers.
Advertising campaigns can turn heads to get you noticed. However, once the attention is gained and people visit your website, only relevant and interesting content can keep them engaged, creating a genuine and lasting connection with your business and the business portal, which is your website.
Please refer to the FAQ below to find answers to some questions you may have.
We are referring to information related to a product, service or anything else that you want a particular audience to know about; created for the purpose of getting that audience to interact with that product, service, entity or concept.
The intended interaction could be a sale, building a community, or coming together for a cause.
We call this type of content 'Strategic Marketing Content' because it is intentionally created to drive a specific outcome.
Not at all!
Strategic Marketing Content is non-brand specific information about the benefits, user case scenarios, strengths, weaknesses, pros and cons of a product, service or an idea that you offer, produced in palatable, easily consumable chunks of information for audiences that are actively looking for that information.
Because consumers usually have specific needs and wants rather than brand-specific requirements. When they actively seek information relevant to their requirements, problems, or interests, our goal should be to educate and empower them with valuable knowledge and insights.
In other words, when someone visits your online space, they’re not looking for how awesome or great your brand is; instead, they’re searching for solutions or information.
By providing content tailored to their needs and providing the information they are looking for, we guide them towards choosing your brand, product, service or cause.
You certainly can, but it is not as effective unless you are already well-established.
Massive budgets that are needed for mass media make it impossible and nonsensical for smaller players to compete on mass platforms. Content on mass media is usually not on-demand, cannot be targeted and the analytic options and metrics are extremely limited.
Because of what the Internet, data storage, and connected devices have done to the way we make, distribute, and consume information.
Allow us to elaborate; Today, most information we consume is on-demand. Content owners do not get to dictate the time of content consumption. The days of missing a program unless viewed ‘live’ are long gone!
Mobile content consumption has become a norm.
Written content no longer needs paper to be printed on; distribution can be instantaneous. Audio-visual content gets transmitted all over the world without traditional radio or television channels.
Producing a video or a podcast has become relatively easy.
No one is at the mercy of a newspaper editor, radio or a TV channel producer to be heard or seen.
Amidst all these changes, basic human psychology, how people make choices, has remained unchanged. People still want to get services from those who really know what they are talking about. They want to buy from places they can trust, provide a good service and wouldn’t disappear after taking their money.
A fair amount of this initial trust-building and creating impressions, now happens online with relevant content; and content creation is the way to do it.
No, not at all!
Community building, Education, Public Service, Personal or Organisational Branding, Research and Research Funding all benefit from content creation and publishing content.
Well, you do!
We are not talking about getting into literature or making movies here.
Consider all the things you know about your products or services.
And think of common questions your customers ask when they meet you.
List them out, provide direct answers and then convert them into short write-ups.
Voilà, you have a series of short articles for your website.
This is your blog!
And, this is the type of information that will instill confidence in people about you, your business and the quality of the service or product you offer, especially if you are starting out or a small to medium scale business.
While a photographer or a videographer can hang photos or videos online as their portfolio to showcase their skills and expertise, as an accountant, builder, repair shop, bakery or a brewery you’ve got to go that extra mile to prove your case.
We take your messages and turn them into clear, engaging content that resonates with your target audience.
Whether it's through written articles, videos, or social media posts, we make sure your content is easy to consume and adds value. If you'd like to learn how to do it yourself, we also provide training and ongoing technical support.
Yes and no!
Let us explain: We are multimedia communicators and producers, and website creation is just one part of what we do.
We don’t know your business; you do!
First, we listen carefully to understand your goals, objectives, and target customers.
Next, we research what information your customers are actively searching for before, during, and after making purchase decisions. We gather insights from you and our own research to ensure we’re on the right track.
Then, we take that information and convert it into engaging, consumable content tailored for your audience.
In short, we transform your business insights into content that resonates with your customers. And if you'd like to learn how to do it yourself, we provide training as well.
This is the foundational step in all content creation efforts.
We analyse your business goals, objectives, vision, mission, and offerings—whether it's a product, service, or concept—along with your target audience.
From this, we develop a tailored content strategy and plan, identifying the best types of content and delivery methods to keep your audience engaged and drive conversions
Copywriting is the art and science of crafting text to persuade and motivate target audiences to take an intended action.
While the art lies in the creativity of the words, the science is rooted in human psychology and neuroscience.
In the digital age, content is indexed and prioritised by search engines using specific algorithms. These algorithms assess the relevance and importance of your content, determining its position on a search engine results page (SERP)—this is your search engine ranking.
The modern copywriter faces the challenge of being both succinct and compelling for the information-overloaded 21st-century human, while also meeting the criteria set by search engine algorithms to secure a high ranking.
Getting this right is SEO copywriting.
We strategise, plan, produce, and execute content-driven marketing campaigns on your behalf.
A campaign focuses on a single product or service, with a clear start date, end date, and specific objectives.
This service is highly scalable and adjustable to suit any business or brand, ensuring the campaign meets your unique needs and goals.
We train you to create high-quality video content using either your mobile devices or simple, relatively inexpensive equipment (or expensive equipment, if that’s your preference!).
Through carefully crafted training materials and one-on-one sessions, we teach you or a member of your team how to capture, process, and produce content suitable for platforms like YouTube or any other video hosting platform.
We can also assist in finding a video editor for you. During training, we’ll show you how to minimise or even eliminate editing time and costs through proper planning.
If you’re interested in learning video editing, which requires mastering new software, we can provide guidance in that area as well.
If necessary, we can extend our service/training to produce and finish the first program with your equipment under our guidance.
We train you to become a podcaster and create high-quality audio content using relatively inexpensive, yet effective equipment.
Through carefully selected training materials and one-on-one sessions, we teach you (or a team member) how to capture, process, and produce podcasts. During training, we focus on how to minimise editing time through proper planning, and we can assist you in finding an audio editor if needed.
If necessary, we can extend our service to help you produce and finalise your first podcast using your equipment under our guidance.
The final cost depends on the amount of work that goes into providing the content creation service and consists of individual costs of the service components.
For web design related costs, please visit the web design page.
The provided costs are excluding taxes (if and when applicable), and are approximations for you to get an estimate of the financials involved.
The final fee will depend on the components and the total workload required for a customised solution tailored to each client’s needs.
Starts at $1500.
Varies depending on the requirements and the extent of work required.
(SEO Copywriting)
$150/hour – when combined with web design or another service.
$200/hour – as a standalone service.
For blogging we offer customised per post rates.
Starts at $2000.
Starts at $2000.
$1000 for a podcast template.
Professionally produced podcast template, with an opening jingle, intro, segment breaks and an outro. Music of the jingle will be royalty free.
Custom quotes will be provided after assessing all the requirements.