In simple terms, business or a brand website hosts business or brand information as text, photographs, graphics and video or audio files on webpages and serves them to the visitors when requested.

Another way to look at a business or brand website is to consider it as the virtual representation or even the mirror of your real world business or brand.

We will frequently refer back to this concept throughout our website and blog.

Just like your real world business or brand exists to serve your customers, your website must do the same. It is important to remember: although the website belongs to you, it is not for you. It is for your client!

It depends on where you are now and where you want to take your business or brand.

There are many successful businesses and brands that operate without websites.

If you're a local business with clients lined up at your door and demand exceeding supply, you might not need a website at this moment.

That said, in today's world, people typically turn to Google to verify authenticity, read reviews, and find locations. For this reason, even local businesses that don’t plan to engage in serious marketing often maintain an online presence, usually in the form of a simple brochure-style website.

Domain name is the address of your website. Just like your house has a unique address, each website has a unique domain name. For example, the domain name of this website is ‘sagepixels.com.au’.

The part of the domain name after the first ‘dot’ is called the TLD (Top-Level Domain). It helps categorise and identify the type, purpose, and, when relevant, the geographical area of the website.
For instance, the ‘.au’ after ‘.com’ on this website indicates that it's an Australian website.

This assures prospective customers that the website belongs to a registered Australian business, as the ‘.com.au’ TLD is only available to registered businesses in Australia with an Australian Business Number (ABN).

Yes, you can, and more often than not, you should!

For example, this site is sagepixels.com.au, but if you type sagepixels.com into the address bar, you get redirected to the same place.

If a domain name is the address of a property, web hosting is the physical space that belongs to that address — think of it as your land.

Just like land has physical attributes like length, width, and area, hosting spaces also have limits and characteristics that determine whether they are suitable for building your website — the structure of your online presence.

Just as high traffic and visitors require wide roads and large spaces, websites with a lot of content and visitors will need more bandwidth and space. The good news is that, thanks to technological advancements over the past few decades, even high-quality hosting space is relatively inexpensive today.

You have the address (Domain name).

You have the land (Hosting space).

We build your structure (Website).

What fills that structure is your content! Without content, your website is just an empty building, and no one will find it useful. Content includes text, graphics, photos, and videos.

We design based on the content that needs to be delivered, a process we call ‘content-driven design.’

It means we design the site for the content, rather than forcing content into a pre-made design or a template.

To put it simply, we design to fit the content—just like cutting a coat to fit the man, not the man to fit the coat!

Ideally, your domain name should match your business or company name.

If you've already registered your business name but the domain isn't available, we can use some creative language tricks and hacks to find a close alternative.

If you haven't yet registered your business name, you can select one that also has an available domain.

You register a domain with a Domain Registrar of your choice.

When you register a domain, you obtain the right to use that domain name. However, it’s important to understand that you’re essentially renting the name; no one can truly own a domain.

The registrant—whether an individual or a business—retains the exclusive rights to use the domain name. This is why it’s crucial for you or your business entity to register the domain directly.

**Beware of hosting offers that bundle “free domain registration.”**
Such offers often mean that the hosting provider, not you, becomes the registrant, giving them control over your domain name.

When we purchase domain names on behalf of our clients, we always register them in the client’s name. We also create individual accounts with the domain registrar, complete with unique usernames and passwords. All login information is provided to our clients in both printed and secure digital formats. Once our service agreement concludes, we permanently delete any copies of this data.

Domain registration typically costs between $10 and $30 per year, depending on factors such as the top-level domain (TLD), registrar, and registration period.

Web hosting needs to be purchased from a hosting service provider.

For all the sites we design and develop, we use our own carefully chosen hosting providers, selected for their speed, uptime, reliability, and cost-effectiveness.

Every website we design and develop is bespoke—tailored specifically to your needs.
Regularly updated information layer is deliberately separated from the design to give you the ability to update your site without breaking it.

We don’t use pre-built themes or templates. Instead, we create websites from scratch, adhering to industry standards, with user-friendly interfaces and mobile optimisation for an excellent user experience.

We design your website specifically for the content you provide, ensuring it meets the needs of your customers and audience. To achieve the best results, the quality of your content—whether it’s copy, graphics, or visuals—must be of high standard.

For most websites, 12 weeks from the time of receiving all the finalised copy/text, graphics, and images from the client.

You can write the content yourself or hire a copywriter to do it for you. We recommend hiring a copywriter who is skilled in writing for the web.

Please note that no copywriter knows what your business is, what you offer or your vision for the future, so it is your job to sit down with your copywriter and provide the information he or she needs to convert your information into an audience-centric, easily readable, SEO friendly copy for your website.

To reiterate: The content must be tailored to your target audience, easy to read, and optimised for search engines to achieve the desired results—this is where the expertise of a competent copywriter comes in!

Yes, the content of the site includes logos, graphics, photographs, and even videos depending on what you want to tell your audience.
We need all the content for us to align them with your targets and to plan the information architecture before getting into the design and development.

If you want us to provide the content services to produce the visual content, please let us know well in advance for us to discuss, plan and produce the required content.

We use WordPress as the content management system (CMS) to build websites.

The structure or 'design' of the site is developed separately and integrated into the CMS once the content is finalised. This is why we need all text, images, graphics, and other visuals before we begin the design process.

As mentioned before, we do not use pre-made themes or templates. All the sites we create are bespoke, designed specifically for your content and needs.

We primarily use WordPress because it provides the best value and return on investment for most businesses. Over the years, we've found that WordPress offers the flexibility, scalability, and user-friendliness that most clients need.

That said, if your project requires a different approach, we'll discuss it with you during the initial consultation to ensure we choose the right solution for your goals.

Yes, we do and we also provide the technical management and maintenance as well.

If you're looking for simple changes like a colour update or text revision, then a full site redesign isn't necessary. These updates fall into the category of minor site changes, and we can help connect you with someone who can assist.

However, any significant redesign is effectively a new build. During the redesign process, your existing site remains live. Once we've completed the new site and testing, we'll push the updated version live, so your audience experiences the 'redesign' on the same domain.

Yes, all the websites we build are responsive and mobile-optimised.

We prioritise the mobile version at the start of the design process. In today’s digital world, where mobile devices are the primary means of content consumption, how a site performs on mobile devices is far more important than how it looks on a desktop monitor.

Yes. SEO starts with clean, lean code and semantic HTML — the fundamentals most “SEO by the dozen” sellers never mention. On top of that, we configure on-page SEO for all sites we build, specifically optimising your homepage and main service pages to make them discoverable by Google and other search engines.

For more advanced needs, we offer separate SEO packages tailored to your goals.

That depends.

Many promise this, but often without context or clear objectives. The real question is: the first page of what?

Our initial optimisation helps your site rank higher, particularly if it has a unique name—it may appear at the top for searches of that name.

To go further, we need to clarify what you want to be known for, understand what your audience is searching for, and ensure your site ranks well for the right terms in the right locations. This takes strategy, effort, and time.

Two options are available:

1. Takeover after we build
   We build the website, then you take over.
   It sits on a server you manage - you handle the server, site, content, and all technical aspects, with zero ongoing involvement from us.
   Before handover, we provide training for you or your designated person: online resources plus a one-on-one session to ensure confidence in managing the basics.
2. Managed Maintenance
   We handle all backend technical maintenance - server, site, updates, and regular backups.
   Content, products, and sales (for eCommerce) are still uploaded and managed by you. As mentioned elsewhere, we build sites with information architecture separated from design - you use the interface we provide to publish content without ever worrying about breaking the site.

All major updates - WordPress, scripts, plugins - are first tested on a mirror site before going live, to ensure uninterrupted functionality.
Backend access remains exclusive to our staff, and sites under this option must be hosted on our servers.

Absolutely!
We deliberately separate information and content from design, so anyone who can work with a Word document can update content on the site.

All technical maintenance for sites hosted by us is handled exclusively by our team.

Not a problem!

We register your domains in separate accounts under your name. When the term ends, or if you decide to leave, we hand over those accounts to you, along with a complete copy of your website so you can install it on your new hosting provider.

It means you can keep updating your site without depending on anyone else.
This saves you time and money, while keeping fresh content on your site without delays that otherwise hinder your business, brand, and audience experience.

No. Our sites are built as self-publishable platforms. You can update content without fear of breaking the design or structure.

Not at all.
If you know how to log in and type, you’re good to go.

Anything you like.

If you’re an author or blogger - log in, open the form, add a title and your text, hit publish. Done. It shows up where it should.

If your site has sections - poems, short stories, whatever - you pick the section, type it in, publish, and it’s live.

Run a used-car yard? Same deal. Log in, add a car, pick make and model from dropdowns, throw in the details and images, publish - the listing is live.

Real estate agent? Photographer with galleries to update? Doesn’t matter. The process is the same.

Using the land-and-house analogy we mentioned before: the price depends on the size of the “house” as well as the features and fittings you request.
We don’t compete on price!
The figures provided exclude taxes (if applicable) and are base rates/prices to give you an idea of the financials involved.

Our fees start at $4500 (AUD).

Domain registration fees vary depending on the TLD, the registrar, and the length of the registration period.

For .au ccTLDs (.au country code top level domains), you can visit the [.au Domain Administration Limited auDA and check out all the registrars and prices yourself.

For other country code TLDs, please visit the respective ccTLD authority of that country or authorised registrars.

For generic TLDs (.com, .net, .org, etc.), just do a Google search to find authorised registrars. We do the domain purchasing on your behalf as a part of our web designing service, and we do not charge extra fees or commissions for providing this service.

Depends on the requirements of your website.
Kindly note that we only provide hosting for the websites we build and manage.

Following features and services are included in our hosting

- Fast SSD Servers
- SSL Certificate
- Litespeed optimised
- Litesped cashing and optimisation
- Brute Force Protection
- DDoS Protection
- Regular Backups
- Maintenance of servers and all technical updates
- All technical updates of the websites (Does not include content updates)

Price starts at $75/month

This applies for copywriting by us. Custom quotes based on the project will be provided.

If you provide the entire copy (text) of the website, there won’t be any fees incurred. Again, the fee depends on the number of hours our copywriters have to work.

Following services can be provided upon request—custom quotes will be provided.

• Branding
• Graphic Design
• Commercial Photography (Product and Advertising Photography)
• Videography