The Scope of Marketing—When It Starts and Where It Ends

What is the true scope of marketing?
When does marketing start?
Where does it really end?

To start with, here's our definition of marketing.
'Marketing is the process that makes your brand, product, service, or idea known to the world and this means that marketing becomes all communications between your brand and the outside world.'

Let's look at a real life scenario to put all this into perspective...
One day you get an idea for a product or a service. You are excited, you reach out to a family member or a friend and enthusiastically narrate your vision.

One of two things can happen:

1. They engage—now the possibilities become endless. They start to talk about financing, who else might be interested or where you can start your production.
2. They do not engage—you see no enthusiasm, they are completely uninterested or become critical of your idea.

This very first communication about your idea is your very first bit of marketing.
Whether people get on board or not depends upon the content and the delivery of your message, and that determines whether the idea takes off or dies.

Let's go one step further—you converted your idea into a product. It got packaged and made it to the shelves of a store or a supermarket.
It is sitting among a few similar products, similarly priced.
Think like a consumer; what would make you, reach out to the new brand you have never seen before?
What communicates quality, resonance with observer's inner self, and value to the intended customer?
This is how what you deliver through the look and feel of your packaging—i.e. design and the quality of packaging—become major marketing communications.

We buy things that 'talk' to us and feel one with our inner 'wavelengths'.
Aligning the ethos of your offering with the 'wavelength' of those you want to be your customers is one major part of the marketing planning process.
The first step of this process is 'placing' your offering within the span of 'likes' and away from the 'dislikes' of your intended customers.
Same principle goes for your website, brochures and social media posts and even how your employees behave and interact with customers.

As long as your brand exists all its components interact and communicate with the outside world—marketing, intended and unintended; good or bad, goes on and on!

This is why we ask so many questions about your brand and what you try to offer when we plan your marketing or make a website!